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Founder | Sales Consultant | Strategic Advisor

I’m Patrick Cloete — a results-driven business consultant with over 20 years of experience in sales, marketing, and B2B leadership. I’ve worked in the trenches and led from the front at some of the world’s most respected multinationals, including Michelin, 3M, and Rocla. Now, I help growth-minded businesses cut through the noise, identify the real gaps, and execute with purpose. My consulting style is straight-talking, structured, and deeply strategic. I don’t offer cookie-cutter advice or overcomplicate the process. Instead, I bring a hands-on, analytical approach rooted in real-world leadership. Whether I’m optimising a sales process, mentoring a management team, or driving commercial transformation — the goal is simple: get results.

My Background

9 years as General Manager at Michelin Tyre Co. 3 years as National Sales Manager at 3M 6 years leading sales at Sonae Arauco 7 years managing regional growth at Rocla

Across these roles, I’ve built sales teams from the ground up, led national expansions, and negotiated multi-million rand deals. I understand what it takes to drive performance under pressure — and I bring that experience into every client engagement.

Credentials & Training

BCom in Marketing and Sales, University of Johannesburg Mini MBA, Kelley School of Business – Indiana University Six Sigma Green Belt (Process Efficiency & Operational Improvement) Advanced Sales Negotiation Training with Scott Works & Mercury International

WHAT YOU CAN EXPECT

Clear strategic thinking — no fluff, just focus Systems and frameworks to unlock growth Coaching that challenges, supports, and accelerates A practical, get-it-done mindset

If you’re tired of surface-level advice and want a partner who gets into the detail, helps you move faster, and builds real commercial value — let’s talk.

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